AI Skills

AI Isn't Coming for Grassroots Sport. It's Here to Help It.

From automating admin to unlocking data insights, artificial intelligence is already changing how organisations operate. But grassroots sport has been largely left out of that conversation. The Sported Skills Academy is changing that, giving people working in community sport access to the AI skills that can save time, increase impact, and future-proof their organisations.

The World Economic Forum estimates 85 million jobs will be transformed by AI by 2025. Grassroots sport needs to be ready.

Why it matters

Start building your AI Skills skills today

When you're running a small team, time is your most precious resource. AI skills mean you can do more with what you've got — faster, smarter, and without burning out.

Save hours every week on admin, reporting, communications, and content
Add real capacity to your organisation without adding headcount
Use AI creatively to improve your programmes, your outreach, and the way you tell your story
Free up your team to focus on the work that actually matters — the people
The organisations that skill up in AI now will be operating at a different level to those that don't within two years. Don't get left behind

What learners are saying

Hear what others have said about these programmes

"Building a dedicated prompt library has transformed our recurring tasks. By using AI as our first point of entry, we have significantly reduced time spent on repetitive work while improving consistency."

"The real power of integrated AI is its presence directly within our existing apps. It creates a seamless workflow and has significantly improved daily efficiency."

"AI has become an essential partner for generating first drafts, removing the friction of starting from scratch and allowing more time for refinement."

The programmes

Choose Your Level

All programmes are fully funded through the Growth and Skills Levy. No cost to you or your employer.

Cohorts

When can I start?

July 2026 Intake

Application Deadline10 July 2026
First Day of Learning31 July 2026

October 2026 Intake

Application DeadlineTBC
First Day of LearningTBC

Apply Now

Dates to be confirmed. Submit your EOI now to be first in the queue.

Eligibility

Are you eligible?

If most of these sound like you, you're ready to apply.

You are a contracted member of staff working at least 16 hours per week

You have lived in England for at least 3 years and spend at least 50% of your working hours working in England.

You are enrolled on your organisation's PAYE scheme

You can commit to completing 6 hours per week of OTJ learning. What is OTJ?

You have a Manager who can support your learning while on the programme. Who can act as your Line Manager for these programmes?

Ready to take the next step?

Two intakes a year, July and October 2026. Fully funded, first-come, first-served.